Wednesday, June 28, 2023

Chp 884. Paying My Respects

Last month, I finally came down from my secluded farmhouse on the hilltop of Neihbawih to the hustle and bustle of Aizawl City, because I had to take a flight to Mumbai to attend the memorial service of Sidharth Rao held at his farmhouse.

From my farmhouse to his farmhouse, a melancholic melody played across the moonlit skies, weaving a tapestry of unforgettable memories, hidden beneath a façade of smiles.

As I mentioned in my tribute to Sid, I owe him my entire career. He was not just my mentor or boss, he was my friend and flatmate. The least I could do was travel thousands of miles to pay him my last respects.


[Happier days at our Mumbai apartment with the occasional celebrity guest]

My mom and maid came to the farm to stay in my absence, and I bid a short goodbye to my dogs and left for the city. 

I wanted to give Shweta our mitthi puan. A mitthi puan is our Mizo traditional cloth that is given to the family of a deceased, and back in the day, it was considered honourable as the puan was used to drape the body of the deceased.

Semantically speaking, it is actually a gift for the deceased. Like when my dad passed away and we received a mitthi puan, we didn't say, "We received a mitthi puan", the correct way of saying it was, "My dad received a mitthi puan". Hence, this way, Sid could have a part of my culture with him one last time.

Unfortunately, by the time I reached Aizawl late in the night, every shop was already closed, and my mom who would have new puan with her, was at the farmhouse. Luckily for me, my eldest sister U Lapuii had new puan and she gave it to me, rolled in a newspaper just like how we do it here in Mizoram.

The next morning, I left for the airport.

My flight plan was crazy!

Shweta had already booked a bed for me at their farmhouse where only 20 people could stay. And we're talking about Sidharth Rao, the Godfather and Original Gangsta of Indian digital advertising - there were hundreds of people planning to come for the memorial service and I was indeed fortunate to be one of the 20 people to get a place to stay at their farmhouse.

I definitely didn't want to reach late!

Their farmhouse was 3 hours away from Mumbai, and so calculating backwards, I had to land in Mumbai by at least 6 or 7 PM.

Now that was a problem. If I took the 2 PM Aizawl - Kolkata flight, and then took the next 6 PM Kolkata - Mumbai flight, I would land in Mumbai around 10 PM and would only reach the farmhouse by around 2 AM, when everybody would already be asleep!

That was a definite no.

There was an earlier Kolkata - Mumbai flight, but I wouldn't be able to catch that if I took the 2 PM Aizawl - Kolkata flight. However, if I took the 10 AM Aizawl - Guwahati flight instead and then took the connecting Guwahati - Kolkata flight, I could make it for that flight!

And so, that's what I did.

Yeah, I went all the way up to Guwahati first and then took a connecting flight from there to Kolkata, and then took another flight to Mumbai. :D

Oh by the way, on that Guwahati flight, we nearly died! lolz. My friends LS Zadeng and John Opa JohnOp were also on that same flight so you know I ain't lying, they can vouch for it. We hit the motherload of all air pockets, we went freefalling for 5 seconds and everybody screamed for their lives. 5 seconds may not seem like much to you, but it freaking is when you're 10,000 feet above sea level!

Once we landed at Guwahati, everybody disembarked (and congratulated each other that they were still alive) except for 6 of us who were on the connecting flight to Kolkata. Here is a video I took while we waited inside the plane :D

That was the first time I personally saw the amount of quick "repair" the ground staff had to do in case of a severe air pocket incident. I saw them change at least 5 seats that were soiled with piss or shit or vomit. One of the flight attendants was also injured quite badly and had to be carried outside as she wasn't buckled up when that sudden dive happened, and a replacement attendant quickly arrived. The entire plane was cleansed and purified and then it was back to the usual.

The other passengers came in and my long flight continued. Changed planes at Kolkata and by nightfall, we were approaching Mumbai.

I truly miss this view below. Mumbai, the city of lights, the city that never sleeps.

It's been almost 10 years since I last landed in Mumbai because I never went back to Mumbai again after moving to Pune in 2015.

I landed at 7:30 PM and by the time I got my luggage, ate a quick dinner, took a short dump, and walked out of the terminal, it was almost 8:30 PM.

Shweta told me not to book a pre-paid cab from the airport to their farm as that would cost around 3K. Instead, she told me to book an Ola or Uber outstation cab as it was cheaper. I did just that. And turned out, it was indeed cheaper by almost 50%.

Oh Mumbai. So many memories! It was the place where Sidharth had made me become who I am today from literally a nobody. There are so many things I want to write about, but I'll refrain from that or else this post will be too long.

It was a long 3 hours ride to Kharjat from the airport.

I finally reached Sidharth and Shweta's farm - The Rising Sun Farm by 11:30 PM. 

It was sooooo good to see Shweta again and I gave her a long, big hug. Sid's parents had already gone to sleep by then, but Shweta's mom was still staying up, waiting for me to arrive. So sweet of her.

Our dear friend Karan Bareja was there too, making me take a rum shot before I even paid my cab driver, lolz. I was ushered into the cafeteria, which was apparently the first (and only) building on the farm when Sid had initially bought it. Slowly, he and Shweta took it as a side hobby while running multiple corporations and start-ups, and transformed the entire barren farm into this premium yet rustic weekend getaway for the rich and powerful.

Yup, their farm was NOTHING like my farm, lolz. Very secludedly located away from the maddening noise with so many antique furniture and amenities, it was the perfect place for venture capitalists to finalise their next big investment, or company heads and board members to discuss mergers and acquisitions. 

There were three different cooks running the cafeteria, with all sorts of delicacies served, after all, the culinary desire of their exclusive clientele must always be met. Here are a few photos of the farm cafeteria.



We had such a great time catching up on all our crazy old days and talking about Sidharth. Aunty (Shweta's mom) asked me about all the juicy secrets on how Sid and Shweta started dating, as I was the only one who knew about their initial romancing days, and so I spilled it all out that night. :D

Shweta laughed and cried so much. Tanya, Shweta's best friend, told me that that was the first time she was pouring out her feelings and emotions since Sid passed away, as she was just keeping everything bottled up till then. We were really happy to see her letting it all out. It's better to be a rollercoaster of emotions than an emotional train wreck.

As we continued talking about Sid, we also played only his favourite songs from the music system, and each song had a background story worth sharing.

By around 3 AM, I ate their delicious dinner which was mutton and chicken something.

After that, Karan took me to the cottage we were sharing, and everybody else too went to their respective cottages. Had a great sleep.

The next morning, I got to see more clearly how amazing our cottage was! Just check it out.

Their rain shower in each cottage was Heavenly too. I made two short 30-second videos that I quickly edited on Inshot. :D Looks so nice naw?


And the above videos were from just our one cottage, there's a similar setup on all the other cottages as well!

I went to the cafeteria for breakfast and Sid's sister Natasha and her family were already there and we gave each other a long hug. We continued talking about all the wild Mumbai days while eating delicious misal pav.

Natasha too lived in Bandra and she used to come over to our apartment regularly when she wasn't flying (she's a badass commercial pilot). Sometimes we would have dinner at her apartment too, and other times we would all go on a weekend getaway together, like that time we all went to Almitra Villa, where Sid first fell in love with the idea of having his own farm.

After breakfast, Natasha took me to the memorial garden where Sid's ashes were kept. I didn't take any photos as I felt it was inappropriate. 

It was located at the border of the farm, sealed in a concrete box, and a majestic tree cast its protective shadow over it. Natasha told me that the tree was auspicious. Rays of sunlight filtered through the leafy canopy and a small brook gently flowed right next to it, emitting an aura of serenity like a delicate lullaby, perhaps to signify that this was where Sid's weary soul had finally found eternal solace. 

We spent some more time next to Sid's ashes, sometimes in silence and other times laughing at all the crazy things we did together.

But soon, it was time to get ready for the memorial service. The event management company had arrived and was already starting to set up.



Those of us who stayed the previous night all helped Shweta in managing the upcoming event. Karan, Tanya and I along with the others welcomed all the guests who were starting to arrive one by one.

Most of them were giants of our industry (Indian digital space) and we showed them where to park their cars, where to have lunch, where the toilet is, which cottage to temporarily keep their luggage, where to change if they want to take a quick dip in the swimming pool, etc etc.

I met a lot of my former bosses and colleagues too. It was indeed nostalgic. Most of them had grown fatter, but then again, so did I, lolz. There were at least 10 to 20 co-founders or heads of successful startups and businesses, and all of them testified that Sid had played a crucial role in their endeavours.

I sneaked in for a quick lunch when the cafeteria was least crowded and quickly ate lunch.



After lunch, I had a bit of free time and so I went to look for my precious Saddam. The farmhands were taking him and the other dogs for a walk at the other end of the farm. When I saw Saddam, my heart just broke. He was so old now!

This was him in 2012 when Sid and I first got him, and the other photo below was taken in 2013 when he would just sleep peacefully in my arms, snoring softly like a mini thunderstorm. :D

Though Saddam slept in Sid's room, he slept with me whenever Sid was away on a business trip. I felt a bit sad that he no longer recognised me or my smell, but then again, 10 years is a pretty long time too.

Soon, it was 3 PM. We wanted to wait a bit as many guests were still yet to arrive, but many of those who were already there had a night flight to catch. After all, it was a congregation of some of the busiest people in this cutthroat industry.

And so, the memorial service started.

The particular photo above was taken at the very beginning of the service. It might look like only a few people were there, but like I said, most of the invitees arrived a bit later, and there was also a large number of people standing a bit further away under the tree shades because the seating area was directly under the sun, lolz.

It was already so humid, and on top of that, a direct sunbath meant it was scorching hell. You can see my face completely flustered below. I too joined the people standing under the shade after this photo was taken and never sat down again.

So while some of us were helping Shweta manage the event, the credit for this memorial service should go to Meghna, Tanvi and others who organised the entire thing. They were the ones who coordinated everything from inviting people, setting up the right date and venue, etc.

Meghna, or Meg as I fondly call her, was my copy boss at Webchutney. I learnt everything about copywriting from her. She was the one who saw my raw, unfettered creativity and moulded that into a powerful weapon of words. She not only taught me about copywriting but also guided me on how to understand different brand languages, how to conceptualise ideas properly, how to speak to a target audience more efficiently, and so on. That day, Meg was the MC.

After a very moving eulogy, Meg opened the floor to anybody who would like to share their story or testimonials.

One by one, people stood up and shared their experiences. They were all so interesting and moving, with stories ranging from what Sid was going through when he first started Webchutney in 1999, the conversations he had with others when starting a new division, or how this or that got funded, and so on. So many great stories, all narrated by very well-articulated leaders. And most of the speech ended with how Sid had played a vital role in their careers, just like me!

Meg came to me and asked if I too would like to share my testimonial with everybody. I mean I would, but most of the stuff I would want to share was all very personal, and I was happy to have done that with our close circle the previous night.

We took a short snack break.

By then, there was a very large crowd. I met a lot of people I had met back when I was living with Sid, and it was so nice to say hi to them again. And then suddenly I met Mandeep Singh, our landlord! He apparently flew in all the way from Kuwait just to make it for the memorial service.

He brought his daughter along, and he told me she got a very good internship all because of Sid's recommendation. Man, it wasn't just us digital marketing people, Sid's benevolence was affecting everybody.

I also met our two former office-boys Ram Singh and Vijay, who took the effort to come by train till Kharjat railway station and took a bus from there. Everywhere I looked, there were people who had nothing but appreciation for what Sid had done for them.

Around 7 PM, the on-ground open-mic session ended and the online session started. This was for those who couldn't make it to the venue. Meg and the other organisers had already created a Zoom link and hundreds of people were online. They too shared their tearful testimonials one by one in front of everybody.

The event was finally over by 9 PM. A couple of people who had to go to the airport directly took a shower in our cottage, while others who had an early morning flight could stay over for the night. As for me, I packed my bags as I was leaving with Amit and Sonal.

I found Shweta at the cafeteria and I could make out she was extremely exhausted and emotionally drained, but being her, she was still putting up a strong and brave face. I gave her a long hug goodbye and then presented her our mitthi puan, while explaining its significance in our Mizo culture.

I promised her that I would come back to visit again.

By the way, Shweta was personally gifting 2-3 boxes of mangoes to every person! She insisted that it was what Sidharth would have wanted, as the mangoes were all from their farm. All those trees you saw in the photos above were all mango trees, and with the region extremely humid, it had the perfect growing condition.

As I headed to Amit's car, I saw Saddam slowly stumbling and sniffing on plants, and so I spent a few more minutes with him. I tried my best not to cry, but to no avail. 

Considering his current physical condition (old age, blind in one eye, bone issues) and emotional condition (Sid had looked after him since he was a puppy), there's a chance that I might not see him again when I visit next. Reading my old blog updates now like Hello Saddam about when he first came into our lives makes me even sadder.

A big thanks once again to Meg, Tanvi and others for organising this heartrending memorial service. Tanvi reached out to everybody asking for photos of Sid, and those photos were played on a loop in the background during the open-mic session.

When I was looking for photos of Sid to send to Tanvi, I found many of them, some of which cannot be put online of course, lolz. But here are two photos I really love and that's because they were taken at Toto's, Bandra, Sid's favourite watering hole. It's the one place where Sid was always the happiest. And you have no idea how many business deals were done or career-changing advice given here. 


That's why earlier this month on June 2nd, Sid's birthday, friends of Sid and regular patrons of Toto's had put up this plaque to permanently adorn the walls of Toto's and immortalise Sid! SID 2679. Cheers indeed.

I'll end this post with another photo I really like. I took this on June 2nd, 2013. An entire pub was booked for Sid's surprise birthday party, and in the pic is Anant Rangaswami, who was our regular guest at 4B Sea Hill apartment and Sid's very close friend. He passed away last year. Now I know the two of them are reunited once again and toasting together, having a jolly great time. 

All in all, it was a very memorable journey. A part of me was also satisfied that I participated or else I would have regretted not going for the rest of my life. I smiled as I headed back to my much less elegant farmhouse at Neihbawih, Mizoram.

Wednesday, June 21, 2023

Chp 883. Starting afresh... again

This had been the longest break I've ever taken from blogging since I started blogging 19 years ago.

There were many reasons why I just lost interest in blogging for the past one year, from personal reasons, to having to use this platform's unfriendly User Interface that seems to be stuck in 2010, to having a completely screwed-up AdSense integration, to the simple fact that people just don't read blogs anymore.

But being a blogger for 19 years, it has become a part of my identity now. It is who I am, whether I like it or not. So, here is me, an old fart blogger, cracking my knuckles one more time to give blogging one more shot.

I will be doing two things very differently this time though.

#1. No more MS Word. 

I always used to write my blog on a Microsoft Word document first. Back in 2004 when I first started blogging, internet was expensive. Gen-Z may never understand this, but I used to update my blog by going to a cyber cafe, google all the info I want to know about or require as references, copy them to a floppy drive, rush back to my hostel and then copy the files to my offline computer, read them, and then open an MS word file and start writing.

Once I was done writing, I would copy the Word doc back to the floppy, run back to the internet cafe, open my Word doc from the floppy drive, copy the content and then update my blog. Phew!

Yeah, life was something else back then.:D

And as the years passed by, technology improved. Pen drives replaced Floppies, and affordable home internet connections replaced Cyber cafes. Smartphones too entered the market and suddenly we had the internet right in our pockets! Who would have thunk?

However, my habit of writing a blog post on an MS Word file never ceased. I continued doing that but I started facing a lot of issues.

Let me try to explain this as simply as I can. 

Back in the early 2000s (when Google had just acquired this blogging platform), I could just copy-paste whatever I wrote on a Word doc to my blog and that was it. Everything was fine.

Then came the change in Blogger.com's CMS (Content Management System) and suddenly everything I copied also copied the hidden MS Word unicode characters and pasted them on my blog update! It was a shitstorm of texts and strange symbols everywhere. And so I would first copy-paste what I had written on a Word doc to a Text document to remove all the formatting, and THEN copy-paste that to my blog again.

That worked for a couple of years, until Blogger.com suddenly decided to follow what Wordpress was doing back then and became a WYSIWYG editor. That is "What You See Is What You Get", meaning, whatever you type on any text editor, it will appear exactly like that online.

And so, again I had to change the steps in which I would copy-paste. The good thing about that is that if I had put a paragraph or italics on my Word document and copy-pasted that to my blog, it would also put a paragraph or italic in my blog editor, and so on.

All was well for a couple of years, until Blogger.com suddenly changed their CMS again. Now it was no longer WYSIWYG. I mean, it's still WYSIWIG to an extent, but only if you were typing on the platform's editor. Anything pasted from outside to the platform's editor was no longer WYSIWG. For example, a paragraph or a quote or a line break was no longer recognised as that after copy-pasting it. My blog post became a clusterfuck of words and sentences all joined together after copy-pasting!

After a couple of weeks of frustration, I found out the only way to tackle that was either to use this platform's editor directly, or to manually put HTML commands in my Word doc itself while writing my blog post.

I told myself I wasn't going to succumb to Google's demand. I'm a rebel, hell yeah. And so for every blog post I was writing on a Word doc, I was also including different HTML commands like breaks and paragraphs, as well as div, span, font face, size, alignment, a href, img src, etc., right in the middle of my blog content!

Yeah, you really have no idea what was going on behind the scenes of my blog updates, lolz.

And that worked well when I copy-pasted from a Word doc to here, except for the fact that I had to spend so many extra minutes writing all the HTML commands.

The reason for all these restrictions is, I guess Google's marketing execs want bloggers to write directly on their platform itself, instead of using a third-party software. After all, more time spent on their platform means higher retention, longer session duration, more engagement time, higher CTR and conversion rate etc etc, which will give these execs a nice bonus on their next Quarterly meet. 

Now that I'm finally going to start blogging again, yeah, screw my defiance. I surrender to Google. I will be writing directly on this platform for any new updates from now on, including this post. I no longer have the time or energy to do those extra things. You win, Google. You happy? 

Kima - 0, Evil Corporation - 1. :P


#2. Image hosting sites. 

This is the second big change I'm making.

For years, the biggest headache I have when it comes to my blog update is where I'm hosting my images.

To a layman, let me explain. If you want to put an image on your blog post, you have to upload it somewhere and then embed that image on your blog post. The place where you upload it is called an image hosting site. Many people use the default Google Photos or Google Drive image gallery to upload their blog images now, but back then, there were no such things as Google Photos or Drive. We had to host our blog images elsewhere.

I selected Photobucket as it was the most popular image hosting site back then, and being a bit OCD about the way I arrange my image folders, I was able to do that neatly at Photobucket.

All went well for a couple of years, until I crossed the free limit. I could no longer upload any new images unless I pay, and I really don't blame them for that, after all, they also need to earn some money right?

I became a premium member.

I think that happened around 2008'ish because I was working and had a credit card by then. Since I already had hundreds of blog posts and images, I didn't want to change my hosting service provider and so I was paying $9.99 per month with by credit card for the additional storage space and bandwidth.

And that went well for a couple of years, until 2017, when Photobucket dropped a mega bomb. They removed all free accounts, including lower-tiered premium accounts like mine that were paying $9.99 per month, and suddenly charged an exorbitant $399.99 annual fee to continue using their service!

That was such a dick move. By then I already had more than 650 blog posts with over 2000 images in my Photobucket account. My 650+ blog posts no longer displayed any images and all Photobucket accounts across the world were held at ransom. Yup, there was indeed a severe backlash. People started migrating to other service providers (we couldn't even access our accounts to download our old images).

A year later, they introduced a much lower fee but I'm sure there were hardly any takers. They had already broken our trust completely.

I shifted to AWS to host my blog images and set up my own server there.

That went well for a couple of years and I was paying around ₹ 100 a month on bandwidth usage, sometimes up to ₹ 500 if I had a series of "hit" blog posts.

Now a bandwidth usage is the amount I get charged every time people visit my blog and view the images on that post. Let me explain it this way. Suppose I write a new blog post, where I have put 10 new images. I upload those images to my AWS server. Now when you visit my new blog post, my HTML sends a message request to my AWS server to display the images embedded in that post. Every time AWS displays an image to a new user, it charges me. That is known as bandwidth usage.

And I was okay with paying ₹ 100 to ₹ 500 per month, you know, until CoVid happened and one of my blog posts went viral!

It was the Mizoram: Setting an example for India post, which had over a lakh views. Now, a lakh may not be much, but that post had more than 50 high-resolution images! My bandwidth usage charge was shooting up like crazy, in real-time! I was panicking (at the same time excited my post about Mizoram was going viral across India, with many renowned celebrities sharing it).

I watched my bill shooting up every minute! I couldn't disable the images because there were like 1000 unique visitors every hour. And so I quickly resized each image quality from 10MB to 2MB and replaced it with the same file name in my AWS folder.

That reduced my cost vastly, but it was still going up as the number of unique visitors kept increasing.

And so the next day, I created a free account at Imgur, another popular image hosting site, uploaded the same images there and then edited that viral blog post and linked the images to my new Imgur account instead.

The exponentially rising AWS cost finally stopped completely. Phew!

You know how much my AWS bill for that month came to? 

₹ 7000!!!!

Yeah, that was so sad.

I stopped using AWS after that, and continued using Imgur for all my blog image hosting.

But again, the problem with Imgur is that, even though I absolutely love it so far, who knows, one fine day, they just might go the Photobucket way and screw me all over again. After all, capitalism.

Instead, I might as well just host all my blog images here on Google Drive itself, especially since I am already paying extra for the additional 100 GB a year. Like, if Google decides to screw me one fine day, then it will be just Google screwing me and not 4-5 different companies screwing me together. The lesser of two evils, lolz.

You hear that Google? You win this round too.

The only problem is, like I said at the very beginning of this post, Blogger.com's UI is extremely outdated. Like, if I am inserting an image, whether I link the image to my Google Drive or Imgur, I only have the option of selecting which FIXED size I want the image to be displayed as here. Like seriously??? 

We're living in the age of "responsive design" where people can access blogs from all sorts of devices, from desktop computers to tablets to phones to VR headsets to even a freaking washing machine. Fixed widths cannot cater to all these different resolutions because this platform's template hasn't been designed to handle it. And so keeping a fixed-width image will display differently across different mediums.

Hence, for now, the only solution to prevent this is to add the <img width="100%"> command in the HTML section of each blog post image. Sad.

The other even sadder part is, Google Drive photos cannot be embedded directly on a blog. I mean I can see it on my browser after I embed it because I am logged in with my Google ID on my browser, but you won't be able to see it even if the image is set to public view.

So apparently, there is a different embedded link for each Google Drive image link (which begs the question, what is the point of having the privacy setting of public or private then?). I know, such a roundabout.

So, after a couple of trial and error and reading up different forums, I found the two best solutions to tackle this:

The first is this post by Temitope Ayodele who tells us to simply replace the Google Drive image link with a different link (mentioned in the link) and we just have to insert that image's ID in it. This works.

The second is an embedded link generator by Labnol who tells us to paste the Google Drive image link, click "Generate" and it generates a new link that you can paste in your <img src> link. This works too.

A big thanks to these two for helping me solve my problem. 

(Edit: One small difference I found out after publishing this post - In the first method listed above, Facebook will not fetch the image to display as a thumbnail when you post a link on FB, whereas in the second method, Facebook will display the image as a thumbnail.)

I still don't understand why there can't be an option to get the embedded link directly from our Google Drive image link itself??? Why Google why?

You know how much pain it's going to be if I write a new post with 20-30 images in it and I have to follow the above 3-4 steps procedure for every single image? :( 

By the way, Google Photos is considered to be more user-friendly and seamless than Google Drive for embedding blog images, but the problem is, you can't create sub-folders within Google Photos like you can in Google Drive (again Google, why?) As I mentioned before, I am very organised when it comes to storing my blog images. I keep all the images of a particular post in separate folders, each one numerically named and arranged alphabetically. 

That's the reason why I prefer Google Drive over Google Photos. I want a folder (for example, "BLOG") and within that, I want all the sub-folders of each blog post (for example, "001-xx post", "002-yy post" and so on). One solution is to make all these sub-folders in the primary level of Google Photos itself, but that would mean my primary level is going to be flooded with 800+ folders! If you have no qualms about where your photo goes, then by all means, use Google Photos.

Anyway let's see, maybe in the future, Google will make it easier to embed images from Google Drive or at least give us an option to create sub-folders in Google Photos. 

And I hope they also finally wake up and remember they have a blogging division, lolz. Their official Blogger.com blog is just so sad, where it's been 2 years since their last update, and before that, it was just one post a year. :D

We used to joke that maybe there is just one employee left in the whole of Google's blogging division who's overseeing everything, but I fear that is becoming more of a reality now.

So, whatever the future may hold, here is looking forward to many new blog posts in spite of all these hassles. Hope you all start visiting again. Also, yeah, I promise I won't be this technical in my next update. Cheers, everyone.