Chp 322. Slogans, Advertisements, and Delhi.

Writing captions and slogans for a brand is quite fun, though not that easy sometimes. Here at Webchutney, we have this internal competition among the copywriters now and then to test our writing skills and see who can win a prize for the best copy. Our CD or ACD acts as the judge.

Recently, I just won a brand new set of 10 blank DVDs!



For the competition, we were handed one very abstract picture, and the instruction was – we had to come up with one KILLER headline/punch-line for five REAL products/brands using the image. Time limit: 1 hour.

Here’s the image:



And here are my creations that won me 10 super duper blank DVDs!

(Psst psst… ok I know 10 DVDs aint that big a deal, but like I said, this is just a simple internal competition and it’s more about skills and recognition rather than the prize)

Submission #1


Submission #2


Submission #3


Submission #4


Submission #5


Fun right? (Do excuse my hastily done photoshop art)

Of course we don’t come up with such lines for real companies in the real world (well, at least not for most brands). This competition is an example of copy adjusting to art, although in most ad agencies, the art itself is visualized by the person writing the copy so that both will fuse and blend in perfectly.

Image plays an important role in advertising. Successful print ads are when people see an image, followed by the headline, and then they go “Ahhhhh! Wow! Nice!”. And of course this can also work in reverse too (they see the line first, followed by the image, and a realization sets in) – It all depends on your strategy and how or where you place the copy.

Image, no matter how “out of context” it may be, will always be noticed by people (even subconsciously).

In my last post [Comon, let’s Carrom Board!], I tried a little experiment to prove this point, and boy was my experiment a success!

I wrote about “Carrom Board” in my entire post. Nothing else but carrom board. And in the photograph, I purposely placed a bottle of Old Monk Rum in the background, though I never mentioned about Old Monk anywhere in the post!



And of course you can see the comments for yourself in that post. Most of the people commented about the Old Monk Rum bottle rather than the post topic itself! Hence proved. The importance of image.

Friends and family that I spoke to on the phone mentioned about the bottle too, and I even had a fight with a certain somebody for displaying the bottle on my blog.

Anyhoo… am off to Delhi this Sunday for an entire week (or even more) due to work. This will be my first official outstation duty and am quite excited about it, but I’ll be going alone (and staying alone in Delhi) so I’m not exactly that comfortable about it. But then, if I can spend 2 months alone with truck drivers in the most inaccessible and noncommercial parts of UP, Bihar, Chhatisgarh, Jharkhand and Orissa when I was doing my (Sales and Marketing) internship at British Petroleum, then I guess I can face anything

Plus I do know a few people at our Delhi Webchutney office already so it’s not like I will be a complete stranger over there.

Will try coming online during the next one week from our Delhi office, but incase I can’t, then here’s to seeing you all again in a week’s time. Cheers to y’all.