Chp 409. Woohoo… Four years in Webchutney!

My my… it feels just like yesterday when I wrote my “Just completed three years at Webchutney” post this same time last year!

And with a few senior people (in terms of duration) leaving last year, I am now in the Top 10-15 list of employees who have worked the longest here at Webchutney, India’s leading digital agency. In fact, in our Mumbai office, only five people have worked longer than me. And trust me, in our highly competitive industry, people move on (or asked to move on) from one company to the other very quickly.

I don’t know about people working in other digital ad agencies, but for me, these past four years had been magical. I joined this company in 2008. That year, we were adjudged the number 1 digital agency in India! Then in 2009 we retained our title again, becoming the undisputed number 1 digital agency again.

But we could see our competitors drawing closer and closer. In 2010, we were knocked down to third position! That was indeed a dark time for many of us.

In 2011, the year when I blogged about completing three years here, we pulled up our sockets and worked extra hard, fought for bigger pitches and slept more nights in office trying to meet crazy deadlines that truly mind-fucked us.

Two months ago, the verdict came out, and YES we retained our title and were declared the number 1 digital agency in India for 2011!!!

And yes, party we did! Me being the shameless creative trailblazer, I was present in both the Delhi Office party and the Mumbai Office Party. Hehehe…

This year had been especially awesome for me because, apart from working on many new accounts and coming up with awesome ideas and campaigns (the usual things that we always do), I discovered that I was a bit more versatile than I thought I was :)

For the first time, I worked on a digital + TV production house campaign for one of my clients! It was a totally new experience for me as we’re not a mainline ad agency and the only TV shoot experience I had before was as a copywriter where I was more of a spectator, not getting involved in the scripting or directing. But I believed I could pull this one off, and I had a lot of moral support from my awesome bosses. And so I spent weeks in the brain-storming room and Studio with the clients and production crew, planning for the shots that we required for the digital campaign.

Plus the client was awesome. More than an agency-client relationship, we became friends through the course of the project. And the best part was, the director was very open to my suggestions. Telling the extremely cute model “K” what to do and how to act or move got me high a bit, lolz. The director knew very well that when it comes to TV shots, that is his expertise, but I know how things will pan out and how consumers will react when it comes to the digital world because that is my domain.

I can’t mention the name of the client (or model) yet because the campaign hasn’t officially launch yet. Until then, I’ll leave these photos taken on that day.





















The other big project not related to digital advertising that I’m currently working on for the past two months is mobile gaming! Other than that I cannot say anything else for now as things are not “officially official” yet.

Yup, that’s the reason why I’ve been going up to Delhi and back at least 20 times the past two months.

I am itching to blog about all my experiences, but don’t want to until things are confirmed. Will be in Delhi again next week, so hoping to catch up with all my Delhi friends again then, except, it’s awesomely 27°C here in Mumbai while it’s freaking 43°C in Delhi! Aaaarghhh.

Anyhoo, this is my rant for today about completing four years in this awesome place. Now you see how this is related to my previous post? Yup, these past four years had taken a heavy toll on my health. Will be going for my medical check-up this week. Until then, take care y’all.