Ah. GoaFest. It’s that time of the year again when hundreds of Indian ad agencies’ who’s who and wannabes mingle and vie for a coveted Abby’s, be it gold, silver or bronze. The Emmy’s of Indian Advertising.
Advertising is not just about creativity. It’s about innovation. And this is uber important especially for those in digital ad agencies. Last year’s GoaFest saw a fair amount of people using Foursquare and other mobile applications during the award ceremony. But sadly, GPRS coverage at the venue (Cavelossim) was extremely bad, which in itself was an irony – It’s like going to a nudist colony that prohibits members from removing their clothes.
This year, GoaFest will be held at Zuri White Sands. It’s around 4-5 km away from the nearest beach (I checked on Google Map) unlike other years when the function was held right next to a beach. So hopefully there will be better gprs coverage this time (No 3G yet in Goa).
As we all know, mobile innovations have increased by multifold during the past one year, mainly thanks to Android’s astounding growth. Hence here are our top 10 apps that will prove to be most useful during the upcoming GoaFest 2011. Although the apps are mainly Android specific, most of them are available for other OS too.
Here’s our list:
1. FourSquare
Yeah I know. You’re grinning. Ok we know 4sq was a big hype and never made it big here in India due to so many reasons and bugs – sometimes you can check-in at a place or become a mayor without even being there. I should know. I became the Mayor of GoaFest 2010 last year even before I landed in Goa. But still, it is better than Facebook Places (so far) and it looks like it is still the only popular GPS based social network app us tech nerds can play around with. And who knows? Maybe you can finally earn your “Player Please!” badge if you check in with three other women from your friend list at the award ceremony!
2. Google Maps / Latitude / Hotpot
Alright, Latitude promised to be the 4sq killer, but still needs time to catch on. Google Maps is useful, especially if you use it to search for the venue of GoaFest 2011. All those mouth-watering ads we see about 3D google maps and street view are not available here in India yet, so the best we can do is check-in where we are allowed to. At least we will know where our colleagues are in the midst of hundreds of admen (and adwomen) at the venue.
3. Twitter
Twitter apps. I will not get into which mobile phone twitter app is the best because everyone thinks what they’re using is the best. Just make sure you have at least one of the popular twitter apps installed on your handset, and set an alert notification for #GoaFest. Because that is what everyone at the venue will be tweeting about. Last year I was invited to participate at a TweetUp, during the award ceremony! This year too, I am sure there will be such an event, so if you are an active twitterati, make sure you don’t miss the hashtag #GoaFest.
4. Twitpic/Twitvid
An easy to use app that uploads your pictures and videos via twitter. Need I say more?
5. PicPlz
Here’s an amazing app that will upload any pic you take directly to your twitter, facebook, flickr, tumblr, posterous, dropbox and foursquare accounts all at once! [hat tip: giddyja] The best part about this app is its geo-tagging feature. Hence if you take any pic at any location and sync with your foursquare account, it will not just upload the pic on your foursquare destination but check you in there automatically too!
6. Phone tracker/security
Last year, a friend of mine lost his phone during GoaFest. Not surprising considering the amount of alcohol he drank. Make sure you have one of those phone tracker apps installed. McAfee WaveSecure (Free 7 day trial) lets you track your phone via GPS, informs your friends if it is switched off or sim removed, remotely locks your phone and erases sensitive data etc. MobileDefense informs you when somebody who “has” your mobile has inserted his sim – you can know that person’s network, battery life remaining, etc. and even send him a message like “B@stard, I know you have my phone!” You can also make your phone play a loud irritating sound remotely, in case you have dropped it somewhere near the beach after dark.
7. Ustream
This little app is amazing. It lets you broadcast live events on your ustream channel directly from your phone. You can embed that live stream video anywhere – Facebook, Blog, etc. Only downside is, it works well with wifi and 3G. Since there is no 3G at the venue, our only hope is that the organizers give us free wifi. After that, you can video live stream anything you want from your phone.
8. Shazam
Another useful app for GoaFest. What is an advertising award ceremony without the wild after-party till the break of dawn? Dance till you can drink no more is our philosophy. And with the DJs churning out various hit numbers on the dance floor, you can easily note down the artist and track name using this wonderful app. Plus it can prove useful if you are trying to impress that cute client servicing chick from a competing agency with your knowledge on music.
9. Drunk apps
Make sure you have installed at least one of those drunk apps that prevents you from posting inebriated tweets and status updates on facebook, so that you don’t regret it the next morning amidst a pounding hangover. Yeah, GoaFest means lots of free booze. At the same time, be careful about what you say online once you start Bboying on the dance floor for the first time in your life. Other apps like AlcoMeter, DrunkMeter, AlcoDroid etc. measure your blood alcohol level. DrunkBlocker prevents you from dialing once you’re drunk. Another good app is the DrunkTracker that tracks all your movement using GPS and records them so that the next day you can know where all you went in your drunken stupor.
10. Google Translate (Russian)
Last but not the least, make sure you have a shortcut to “translate.google.com” on your mobile browser, whether you are using Opera Mini, Dolphin browser etc. And put the default settings to “Russian to English”. Or download a Russian-English dictionary app from the Android Market. You’ll never know when you need it. Trust me.
--------------------------
Compiled by Kima (Samsung Galaxy S I-90000) and Vishnu Menon (HTC), @ Webchuntney.
Disclaimer: All these apps drain your battery life really fast.
Advertising is not just about creativity. It’s about innovation. And this is uber important especially for those in digital ad agencies. Last year’s GoaFest saw a fair amount of people using Foursquare and other mobile applications during the award ceremony. But sadly, GPRS coverage at the venue (Cavelossim) was extremely bad, which in itself was an irony – It’s like going to a nudist colony that prohibits members from removing their clothes.
This year, GoaFest will be held at Zuri White Sands. It’s around 4-5 km away from the nearest beach (I checked on Google Map) unlike other years when the function was held right next to a beach. So hopefully there will be better gprs coverage this time (No 3G yet in Goa).
As we all know, mobile innovations have increased by multifold during the past one year, mainly thanks to Android’s astounding growth. Hence here are our top 10 apps that will prove to be most useful during the upcoming GoaFest 2011. Although the apps are mainly Android specific, most of them are available for other OS too.
Here’s our list:
1. FourSquare
Yeah I know. You’re grinning. Ok we know 4sq was a big hype and never made it big here in India due to so many reasons and bugs – sometimes you can check-in at a place or become a mayor without even being there. I should know. I became the Mayor of GoaFest 2010 last year even before I landed in Goa. But still, it is better than Facebook Places (so far) and it looks like it is still the only popular GPS based social network app us tech nerds can play around with. And who knows? Maybe you can finally earn your “Player Please!” badge if you check in with three other women from your friend list at the award ceremony!
2. Google Maps / Latitude / Hotpot
Alright, Latitude promised to be the 4sq killer, but still needs time to catch on. Google Maps is useful, especially if you use it to search for the venue of GoaFest 2011. All those mouth-watering ads we see about 3D google maps and street view are not available here in India yet, so the best we can do is check-in where we are allowed to. At least we will know where our colleagues are in the midst of hundreds of admen (and adwomen) at the venue.
3. Twitter
Twitter apps. I will not get into which mobile phone twitter app is the best because everyone thinks what they’re using is the best. Just make sure you have at least one of the popular twitter apps installed on your handset, and set an alert notification for #GoaFest. Because that is what everyone at the venue will be tweeting about. Last year I was invited to participate at a TweetUp, during the award ceremony! This year too, I am sure there will be such an event, so if you are an active twitterati, make sure you don’t miss the hashtag #GoaFest.
4. Twitpic/Twitvid
An easy to use app that uploads your pictures and videos via twitter. Need I say more?
5. PicPlz
Here’s an amazing app that will upload any pic you take directly to your twitter, facebook, flickr, tumblr, posterous, dropbox and foursquare accounts all at once! [hat tip: giddyja] The best part about this app is its geo-tagging feature. Hence if you take any pic at any location and sync with your foursquare account, it will not just upload the pic on your foursquare destination but check you in there automatically too!
6. Phone tracker/security
Last year, a friend of mine lost his phone during GoaFest. Not surprising considering the amount of alcohol he drank. Make sure you have one of those phone tracker apps installed. McAfee WaveSecure (Free 7 day trial) lets you track your phone via GPS, informs your friends if it is switched off or sim removed, remotely locks your phone and erases sensitive data etc. MobileDefense informs you when somebody who “has” your mobile has inserted his sim – you can know that person’s network, battery life remaining, etc. and even send him a message like “B@stard, I know you have my phone!” You can also make your phone play a loud irritating sound remotely, in case you have dropped it somewhere near the beach after dark.
7. Ustream
This little app is amazing. It lets you broadcast live events on your ustream channel directly from your phone. You can embed that live stream video anywhere – Facebook, Blog, etc. Only downside is, it works well with wifi and 3G. Since there is no 3G at the venue, our only hope is that the organizers give us free wifi. After that, you can video live stream anything you want from your phone.
8. Shazam
Another useful app for GoaFest. What is an advertising award ceremony without the wild after-party till the break of dawn? Dance till you can drink no more is our philosophy. And with the DJs churning out various hit numbers on the dance floor, you can easily note down the artist and track name using this wonderful app. Plus it can prove useful if you are trying to impress that cute client servicing chick from a competing agency with your knowledge on music.
9. Drunk apps
Make sure you have installed at least one of those drunk apps that prevents you from posting inebriated tweets and status updates on facebook, so that you don’t regret it the next morning amidst a pounding hangover. Yeah, GoaFest means lots of free booze. At the same time, be careful about what you say online once you start Bboying on the dance floor for the first time in your life. Other apps like AlcoMeter, DrunkMeter, AlcoDroid etc. measure your blood alcohol level. DrunkBlocker prevents you from dialing once you’re drunk. Another good app is the DrunkTracker that tracks all your movement using GPS and records them so that the next day you can know where all you went in your drunken stupor.
10. Google Translate (Russian)
Last but not the least, make sure you have a shortcut to “translate.google.com” on your mobile browser, whether you are using Opera Mini, Dolphin browser etc. And put the default settings to “Russian to English”. Or download a Russian-English dictionary app from the Android Market. You’ll never know when you need it. Trust me.
--------------------------
Compiled by Kima (Samsung Galaxy S I-90000) and Vishnu Menon (HTC), @ Webchuntney.
Disclaimer: All these apps drain your battery life really fast.
