Remember decades ago when leather jackets and bell-bottom jeans were considered hep and clicking your fingers was all you had to do to be a great dancer? Ah… those magical years when our version of today’s gangsta hiphop was MC Hammer and how we would end up jumping every time the song "Jump" by Kris Kross was played? Remember how you just couldn’t stop listening to NKOTB’s "Step by step" and "Happy birthday"?
Now it is no longer considered cool to moonwalk or have a poster of Smokie or Madonna covering your wall (I’m not talking about this Jewish Kabbalah Madonna, I’m referring to the Like-a-virgin Material girl). But no matter how time flies by, certain things always remain. Like that song "Happy Birthday" by NKOTB –
Happy Birthday to you
You´re still young
Age is just a number
Don´t you stop having fun
Ah, doesn’t that song just makes you wish it’s true? Age is just a number? Reality is soooooo different from the things that we try to believe in.
I’m a guy, and I definitely do feel the sharp fangs of age digging deep inside of me every passing day. Every morning I spend more and more time in front of the bathroom mirror because the "surface" I’m washing is gradually increasing daily. Places where I used to apply shampoo a couple of years ago, I now apply face-wash
Growing bald is not my intention, believe me
And this is why I envy women so much. First of all, this baldness gene is from the XX-chromosomes, meaning it is because of my mom that I am bald. Likewise dad can blame grandma.
Secondly, signs of ageing for women show mainly on their facial features, which can easily be altered with the help of "advanced technology" like liposuction and botox, or even painless procedures like cosmetics.
A couple of days ago, I came across this site by OLAY which was extremely impressive.
There’s a neat viral there if you click on the "Click here to make your skin look younger in minutes" link.
OLAY, unlike brands like Fair & Lovely, position their brand on Anti-ageing, whereas Fair & Lovely seems to convey the message that "being fair is beautiful and dark is ugly". I am in the Advertising field, and if there’s one thing I hate more than corny stupid and careless Ads, then it is an Ad that seems to strengthen stereotypes and exploit discrimination. I once saw an NDTV interview where Prahlad Kakkar said he would never do a Fair & Lovely commercial because it goes against his ethics. RESPECT!
So here’s the really cool thing about this OLAY viral. Kudos to the Agency that executed this masterpiece (Hope it’s not one of our competitors here in Mumbai!!!)
Upload your own pic or use the existing ones, or if you have a webcam you can even take your picture directly for this app.
Once your pic is up there, you will receive information on the signs of ageing etc. If it was not for the metrosexuality hype, I would have never uploaded my pic in the first place
Start olay-fying your face!
With the built-in app, you can actually remove some of the wrinkles and lines etc. People familiar with photoshop might sigh "No big deal" but it’s quite a different thing to execute this online.
Caution though! Don’t over do it.
I wanted to see how young I could get and repeated the procedure a hundred times.
This is what I got.
I even registered for the free trial version!!! lolzzzz
How much more shameless can I get!!!! Hehehehe.
Comon, I’m an Indian. Anything I see labeled as "FREE" should be grabbed immediately Here’s the link: Free OLAY 8gms sample pack!
The best part is, for Mumbai and B’lore residents you have the MCOUPON option. I registered my mobile number and I received a code and instructions on how to redeem the sample pack immediately.
Let’s see now if I can really redeem that free pack… Or maybe they’ll reject my code saying I am beyond repair!
Whatever be it, it’s great to see good virals once in a while (The last time I saw a really good viral was the one on Gillette Mach 3. Dunno who did that but I really loved it!!!). And since this is my field of profession now, I have to keep an eye out for these things, and hey it’s good to have stumbled upon it so that I could tell my dear visitors about the site.
So knock yourself out, dear ladies and gentlewomen. Go register!
(sheeeeesh, the last line sounds like I am actually advertising the product! Damn, being a copywriter, it’s so hard to turn it off sometimes! I was with my girl the other night and I actually said "Honey, exclusive offer for you tonight! Avail of a fantastic surprise gift package by simply clicking here! Hurry before this multiple offer ends!"
hehe just joking. Who am I kidding? I’m a copywriter = I can't find a girlfriend.
Still, it was fun. Cheap thrills indeed!)